Name: McDonald’s Android Mobile CPFT - India


Channel: Mobile App

Operating System: Android

Incentive: Incent

Conversion Type: Mobile CPFT

Vertical: Lead Gen IN


Category: Other


Description: McDonald's is the world's leading global foodservice retailer, operating over 40,000 locations in more than 100 countries. Founded in 1940, it is a premier fast-food chain known for its burgers (Big Mac), fries, chicken items, and breakfast, serving millions daily with a focus on speed, value, and quality, primarily through franchising.

Conversion Flow:
* User clicks on the tracking URL
* User install the app and open it
* Install postback is triggered
* User open the app and register
* App launched postback is triggered
* User purchase the product
* Purchase postback is triggered (Payable event only for new users)
* Payment eligibility is strictly based on the agreed KPIs

Tracking Information:
Frequency - Realtime
Report Frequency: Twice a week
Attribution Platform: Appsflyer
Attribution Window: 7 days
Device & version list: Android & 15.0.0, etc
Advertiser source: MMP
Validation Period: 30 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Allowed
Mobile App - Allowed
Email - Not Allowed
SMS - Not Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Not Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Allowed
Push - Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Allowed
Smartlink - Not Allowed
Smartlink - Not Available
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Detailed KPI:
1. Fraud rate should not exceed 25%
2. Billing will be blocked if fraud exceeds the threshold or suspicious activity is observed
3. Fraud Measurement:
* Fraud will be evaluated across Mfilter, P360, and Organic.
* The combined fraud rate across all three layers must remain below 15%
4. AOV Requirement: Minimum INR 450+
5. Compliance & Malpractices:
* Avoid any malpractices or unapproved delivery methods
* Any violation may lead to penalties, legal action, and cancellation of billing
6. App Version Monitoring:
* In previous campaigns, installs were attributed to incorrect/false app versions such as 14.3.0, 14.4.1, 15.0.0 
* Please note that the current valid McD app version is 15.0.0 only
* Any installs attributed to incorrect app versions will be non‑payable
7. Ensure that all columns are properly populated and verify that installs are distributed across all OS versions (9, 10, 11, 12, 13, 14, 15, and 16), rather than being concentrated in just one or two versions also try to keep OS versions equally proportionate.
8. Earlier OS version KPI is no longer applicable; however, efforts should be made to maximize traffic from newer OS versions.
9. Geo Targeting: West Regions (Gujarat, Chhattisgarh, Maharashtra, Goa & Madhya Pradesh) and South Regions (Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu & Puducherry)
10. Additionally, the client has identified a new suspicious pattern where Carrier ID is not being passed in incoming installs. This raises serious quality concerns. Please ensure that:
* Only approved and legitimate traffic sources are used
* Campaigns are strictly optimized and monitored to prevent such discrepancies
* Carrier ID is where the SIM detection is done like Jio 4G, airtel and vodafone etc.

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