Name: GCash Android Mobile CPR - Philippines

Channel: Mobile App

Operating System: Android

Incentive: Non-incent

Conversion Type: Mobile CPR

Vertical: Lead Gen

Category: Finance

Description: GCash is the Philippines’ leading mobile wallet and digital payments app. It allows users to send and receive money, pay bills, buy mobile load, shop online/offline, scan QR for payments, invest, save, and borrow - all through their smartphone.


Conversion Flow:

* User clicks on the tracking URL

* User install the app

* Install postback is triggered

* User open the app

* App open postback is triggered

* User enter the mobile number & verifies with mobile OTP

* Registration postback is triggered (Payable event)

* Payment will be made only for conversions meeting KPI.

Tracking Information:
Frequency - Realtime
Report Frequency: Weekly
Attribution Platform: Appsflyer
Attribution window: 90 days
Device & version list: Android & All
Advertiser source: MMP
Validation Period: 70 Days

Promotion Methods:
Content - Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Allowed
Email - Not Allowed
SMS - Not Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Allowed
Push - Allowed
Video - Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Detailed KPI:

1. OS Type - Android (>= 10)

2. Event name: Af_complete_registrations

3. Hard KPI: Af Reg to CRM reg should be min 70%

4. Soft KPI: Fraud below 5%

5. Geo Targeting: Philippines

6. Validation - P360 fraud & PA fraud deduct

vCommission