Forbidden Traffic Sources:
  - No False Claims
  - No Negative Advertising (Scam, Warning, Danger, etc. language)
  - No Brand Impersonation 
  - No Brand Bidding
  - No Incent
  - No Co-Reg
  - No Survey
  - No SMS
  - Ask AM For Email Traffic
  - No Adult
Search Guidelines:
https://docs.google.com/spreadsheets/d/1kBIRbeXkoN1hsntnONy34q-2hubjOKzIAEff6M4sslE/edit#gid=660040766
Language: English
Conversion Point: Valid Sale (CC Submit)
GEOs: US only
KPIs:
Top Gender - Women 
Ages:
28 to 39 | 20%
45 to 54 | 27.2% (best converting group)
35 to 44 | 25.5%
55 to 64 | 19.7%
Device - Mobile sells most. Mobile and PC have equal CR%s
Top Regions - Virginia, California, Texas, Florida, New York, Pennsylvania
Cost to Consumer:
1 Bottle: $47.99 each
3 Bottles: $34.99 each
6 Bottles: $25.99 each
 
Allowed Traffic Sources:
	- Banner/Display
  	- Paid Social (Meta Ads, TikTok Ads, etc)
  	- Paid Search (Generic Keywords)
  	- Native Ads (Taboola, Outbrain, etc)
  	- SEO/Organic
  	- Video Review
  	- YouTube Ads
Forbidden traffic types/false Advertisements Will NOT Be Paid For
Fake/false celebrity ads/endorsements are strictly prohibited