Publishers may use their own creative but must be approved prior to going live. Any unauthorized creative found to be in use will be blocked and will not be paid for. No incent traffic (hard, soft, offerwall, virtual currency, etc.) No surveys, giveaways, or sweepstakes No content-unlocking No pop-up (CPV) No path traffic No adware Email must be verifiable opt-in data and CAN-SPAM compliant. Mobile and Social Media placements must be approved prior to going live. Search traffic is allowed, however, the publisher may not bid on trademark terms including any insurance company's name, domain name, or any misspelling of the company's name or domain. Campaign Terms No incent traffic will be paid for. Any restricted traffic sources found in use will be blocked immediately and will not be paid (including retroactively). Fraud traffic (as determined by 3rd party fraud detection services) will be filtered out, blocked, and will not be paid. Lead returns include but are not limited to the following dispositions: Duplicate Fraudulent Incentivized Survey, sweepstakes, or giveaway traffic Never requested quote Wrong phone number Test lead Lied on application All numbers provided are disconnected or incorrect Duplicate received within the last 45 days Blatantly incorrect or false contact information Lead did not request a quote and has no intent to buy Language barrier cannot be overcome

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